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 ====== Welcome ======
-Iolite provides powerful tools for Salesforce Administrators and Users to help boost productivity and performance.  We're very excited about the many tools we have available for our customers.  This Wiki contains documentation for all of our products - whether they're in production, or if they're in Alpha or Beta testing.  If you see something you'd like to explore more - please contact us.  We'd be happy to assist you - or make you a part of our customer testing team.
+IOLITE provides powerful tools for Salesforce Administrators and Users to help boost productivity and performance.  We're very excited about the many tools we have available to our customers.  This Wiki contains documentation for all of our products - whether they're in production, or if they're in Alpha or Beta testing.  If you see something you'd like to explore more - please contact us.  We'd be happy to assist you - or make you a part of our customer testing team.
 **__Productivity Suite__**
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 **__Checklist__**: Our flagship survey tool which allows you to ask questions, answer them, and then develop Salesforce actions based on the response.  Complex survey logic, GeoTagging, Attachments, and native mobile support make this app a go-to for all kinds of data gathering needs.
+**__emfluence__**: Our connector to emfluence - an industry-leading marketing automation tool.  This connector allows users to see emfluence data inside Salesforce, and correspondingly - operate the emfluence platform from inside Salesforce.
 **__OptiMail__** (Beta): Create a report of addresses that you want to send postal mail to.  We'll take the list, run it through the USPS CASS and NCOA processes, and return a cleaned and updated list with all necessary certifications and documentation so that when you send your mailing - you will be granted the best postage rate by the USPS.
-**__OptiPlan__** (Beta): Our Professional Services Automation tool.  Create a workplan, assign the tasks to resources, allow the resources to record time and expense information, collect that billable information and generate invoices (recurring and non-recurring), and receive payments.  All in one simple tool.
-**__OptiLoader__** (Beta): Our data management tool for Salesforce.  This tool allows for emailing or FTP-ing a spreadsheet directly to Salesforce.  We will map the data cell by cell into Salesforce (including cross-object mapping) to allow for simple inbound or outbound transmission of data into Salesforce.
+**__Workplanning Tool__** (Beta): Our Professional Services Automation tool.  Create a work plan, assign the tasks to resources, allow the resources to record time and expense information, collect that billable information and generate invoices (recurring and non-recurring), and receive payments.  All in one simple tool.
-**__DupeTools__** (Beta):  Our de-duplication tool which allows users to specify the rules for duplicate identification, and then prevent online or batch input of data that violates those rules.  Sophisticated data audit and data merge features allow for the correction of duplicates - all without taking the data out of Salesforce.
+**__Spreadsheet Muncher__** (Beta): Our data management tool for Salesforce.  This tool allows for emailing or FTP-ing a spreadsheet directly to Salesforce.  We will map the data cell by cell into Salesforce (including cross-object mapping) to allow for simple inbound or outbound transmission of data into Salesforce.
+**__DupeTools__** (Beta):  Our de-duplication tool which allows users to specify the rules for duplicate identification, and then prevents online or batch input of data that violates those rules.  Sophisticated data audit and data merge features allow for the correction of duplicates - all without taking the data out of Salesforce.
 **__Performance Suite__**
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 Our Performance Suite of products includes interesting ways to engage with users to improve their engagement with Salesforce.
-**__Cloud Poker__** (Beta): Add a bit of gamification to Salesforce with this free app.  As you update your Salesforce Opportunity, you are dealt a card.  Upon closed won, you'll have a full hand - which can be submitted for prizes or bragging rights.  Contests, sales initiatives and other sales tools are all supported to add a bit of fun to the sales cycle.
+**__Opportunity Poker__** (Beta): Add a bit of gamification to Salesforce with this free app.  As you update your Salesforce Opportunity, you are dealt a card.  Upon closed won, you'll have a full hand - which can be submitted for prizes or bragging rights.  Contests, sales initiatives, and other sales tools are all supported to add a bit of fun to the sales cycle.
-**__Cloud Hoops__** (Beta): Add the NCAA tournament to your customer's engagement experience.  Community based NCAA basketball tournament allows you to have your own branding experience inside of Salesforce.  Create your own banner ads, and skip putting your customers into the mass market websites for the NCAA tournament engagement.  Add your own prizes to make it more fun!
+**__Cloud Hoops__** (Beta): Add the NCAA tournament to your customer's engagement experience.  Community-based NCAA basketball tournament allows you to have your own branding experience inside of Salesforce.  Create your own banner ads, and skip putting your customers into the mass market websites for the NCAA tournament engagement.  Add your own prizes to make it more fun!